Better ad experiences will be key to saving Twitter’s revenues
After reporting slow revenue growth and decreased demand from advertisers, Twitter may be facing a grim future – perhaps even of the MySpace variety. Earlier this week, the...
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6 marketers on how to do real-time marketing, and avoid ‘newsjacking’
Brands today walk a fine line between capitalizing on headline-making, traffic-generating topics such as Pokemon Go, Game of Thrones -- or even more serious subjects such as the election or...
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3 New Ways To Engage Your Social Media Followers
Here's what marketers need to know about recent updates rolled out by Instagram, Twitter, and Snapchat aimed at improving the user...
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10 Big Reasons For Marketers To Like Facebook Live
Live streaming is suddenly one of the hottest marketing tickets in town. After a slew of recent announcements, Facebook has joined the likes of Periscope...
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The Top 13 Most Embarrassing Brand Twitter Fails Of All Time
With more than 300 million monthly active users, Twitter is still a bourgeoning social media channel where some of the world’s top brands go to communicate...
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Why Your Brand Needs An Influencer Marketing Plan For 2016
In 2016, the question won’t be if your company needs to allocate budget for influencer marketing, it will be how much. In 2015 we saw brands of all sizes...
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Social Media Marketing Trends 2016: Insights & Predictions From 40 Experts
The main ingredient of a strong and persuasive social strategy seems to be the usual: quality content. The challenge is to find the right format to deliver...
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What Twitter’s ‘Moments’ Tells Us About How Consumers View Online Media
Earlier this month, Twitter unveiled Moments, a curated news feed, which highlights collections of top tweets around live events, news stories, and trending...
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