4 Tips To Elevate Your Pinterest Strategy
Not only is Pinterest a fun source for creative inspiration and ideas, but it is also a valuable branding platform for companies. You can build your Pinterest page into a strong source of...
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9/11 Is Not A Marketing Moment
9/11 was a terrible day that forever changed the course of history. We remember. Of course we do. It’s a given. But precisely how we remember is where it starts to get complicated, especially for brands and businesses. In a media...
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Should Your Brand Be A ‘Social Business’ Or A ‘Social Entity’?
Patagonia has won plaudits in recent years for their bold "Don't buy this jacket" campaign, instead winning loyalty by building reputation among dedicated...
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Social Media Marketing Psychology 101: 3 Ways To Tap Into The Addiction
Social media has had a profound impact on consumers and marketing alike. In fact, studies have shown tweeting is harder to resist than cigarettes and...
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Turning Social Conversations Into Marketing Momentum
What exactly can you do to integrate your social marketing with the rest of your content program? To borrow a cliche, think synergy. By thinking strategically...
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Facebook Instant Articles: What Marketers Need To Know
Instant Articles are still in their infancy, and full details of the implications and impact for all parties involved – particularly advertisers – are...
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How Brands Are Using Periscope
Although it is still early days, many senior digital marketers are starting to ask, “How are brands using Periscope?” Here are six examples of how brands are broadcasting live video to the world to increase...
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4 Super Actionable Twitter Marketing Hacks To Try Right Now
Maybe you retweet a couple of things a week when you have time to log in for a few, or perhaps you're even making time daily to engage influencers. You're...
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