Finding The Right Role For Twitter In The Social Media Marketing Mix
Twitter is the undisputed king of real-time marketing in social media. And yet brands are often challenged to work out exactly what role it should play in the mix. It can be used to...
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The Taco Bell Guide To Total Social Media Dominance
Taco Bell is clearly a brand that knows its audience and is able to consistently deliver content its target wants and eagerly consumes. So what’s Taco Bell’s secret? And what can...
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Marketing Misdirection: Why Brands Make Mistakes On Purpose
There is perhaps something innately human in the desire to correct mistakes. And that desire is sometimes accompanied with a certain sense of glee or even...
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Social Selling On Twitter: Are You Doing It Right?
Social media has evolved into a more recent concept known as social selling, meaning companies now treat social media as both a way to engage with consumers...
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Sports Marketing: How The Milwaukee Brewers Drive Fan Engagement
While Opening Day 2015 didn't turn out the way Milwaukee Brewers fans wanted, it did mark the culmination of months of work to keep those fans engaged despite...
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7 Winning Twitter Customer Service Strategies
Providing exceptional customer service when customers have lots of channels to share their experiences can create frustration and fragmentation for the...
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What Google+ Has Taught Brands About The Power Of Subject-Matter Experts
As the Internet evolves it is becoming more about people connecting to people, and less about people connecting to web pages. How people share and engage with...
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5 Pinterest Marketing Pro Tips For Brands
On Pinterest, consumers are planning their lives and looking toward the future, which makes for a compelling marketing opportunity. Pinterest offers brands...
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