Introducing The Facebook Marketing Strategy Guide
Facebook is a key platform for brands looking to reach consumers throughout their decision journey. Do you have all the data and insights you need for a successful marketing strategy on the...
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Pinterest Searches For More Male Users
Most of Pinterest's user base is female. But the image bookmarking site says more men are using Pinterest. In an effort keep its male users active and attract even more men to the site, Pinterest has updated its search engine to show results just...
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#Deflategate Becomes A Super Bowl Dry Run For Real-Time Marketers
Brands prepping for their 2015 real-time Oreo moment in the Super Bowl got an early treat in the form of #Deflategate, the hashtag spurred by the controversy...
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4 Reasons To Focus On The Quality (Not Quantity) Of Your Facebook Fan Base
Building relationships fosters brand loyalty, important because a repeat customer spends 67 percent more than a new one (BIA/Kelsey). Building loyalists is...
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Getting To Know Your Audience Using Facebook Search
Being visible on Facebook is increasingly getting more difficult for brands. Facebook's new algorithms identify and suppress "less valuable" posts brands...
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Social Media Usage By Teens: The Dangers of Drawing Wrong Conclusions
A flurry of articles have been written in recent weeks about the usage (or otherwise) of social media by that notoriously fickle demographic: teenagers....
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10 Facebook Content Marketing Dos & Don’ts For Brands
According to Facebook, the goal of its News Feed is (and always has been) to “show people the things they want to see.” Over the course of last year...
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10 Exceptional Examples Of Brand Communities
For all consumer-facing businesses, a prevalent, engaged brand community is the ultimate asset. Research has shown that branded communities not only drive...
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