5 Ridiculously Powerful Facebook Ad Targeting Strategies
You can target audiences on Facebook with a dozen different ad formats and thousands of possible ad targeting parameters. Mastering your Facebook targeting strategy gets you in front of...
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Mastering Facebook Images To Increase Consumer Engagement
Images on Facebook are a superb way to connect to your consumers. Images are in the sweet spot of social content; more engaging than text and more straightforward than video. The problem...
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6 Ways Brands Can Maximize Facebook Organic Reach
Facebook is rolling out changes to its news feed algorithm in a bid to reduce "overly promotional" posts. The changes followed a user survey that revealed...
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How Can Brands Turn Consumer Complaints Into Compliments On Social Media?
A report by VB Insight has revealed that modern consumers complain about brands an astonishing 879 million times a year on Facebook, Twitter, and other social...
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4 Standout Facebook Marketing Campaigns Of 2014
From interactive Facebook apps to coupons done right, brands testing the ROI of Facebook marketing campaigns had something to post about in...
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7 Most Successful Social Media Campaigns Of 2014
Brands, from fast food chains to luxury fashion lines, pushed the boundaries of social media to score the year's biggest wins in creating awareness and...
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5 Best Viral Marketing Campaigns Of 2014
Celebrity selfies, intimate strangers, and an unpredictable penchant for getting wet set new records for viral viewing and sharing in 2014. You can't plan on hitting the viral marketing campaign jackpot, but you...
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20th Century Fox Promotes ‘Taken 3’ With A Particular Set of Digital Initiatives
The movie brand is getting a lot of mileage out of a well-known Liam Neeson line in a series of digital initiatives to promote the upcoming film. Film...
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