Live Tweeting Events: 8 Tips For Brands
Brands that live tweet during big TV events enjoy higher consumer engagement. And, in order to fully capitalize upon the opportunity, experts say brands should, in part, plan ahead, enhance the content and review their efforts afterward. With...
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Auto Trader UK Builds Consumer Excitement Using Legos As The Driver
In a campaign that leverages multiple social media profiles, aims to engage hundreds of thousands of target consumers, and weaves in the pop culture icon Lego, Auto Trader UK’s latest...
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Social Influencers Stay Free At This Hotel
Stockholm's Nordic Light Hotel have set a new digital marketing precedent in the hotel sector. Social media influencers are being offered a substantial...
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Using LinkedIn To Build Your Personal Brand
Linkedin might be even more suitable for personal branding than it is for business branding, but the two can very well be combined. Whether you have thousands...
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LinkedIn As A Branding Tool: How Brands Can Reach Their Full Potential
Linkedin has many purposes. As discussed in Harnessing The Full Potential Of LinkedIn As A Connection Tool, LinkedIn started as an online resume tool, but it...
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Brands Miss Opportunities To Connect With Consumers Via ‘Dark Social’
New research, which says it sought to provide a comprehensive picture of online data sharing habits across all social networks and messaging platforms, finds...
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Will 2015 Be The Year Of Branded Social Communities?
Facebook has announced that, as of January 2015, users will see a significantly less promotional posts in their feeds. It puts a huge dent into the plans of...
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Social Media Marketing Trends 2015: Insights & Predictions From 19 Experts
While social media is constantly evolving, one thing remains unchanged as 2015 approaches: at its core, social media is all about having a two-way...
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