Pinterest Marketing: 3 Opportunities To Grow Visibility, Engagement, Sales
Winter is coming. And one of the channels brands will be looking to leverage to raise awareness over the holiday shopping season will be social shopping. Social sharing platforms such as...
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6 Ways Brands Can Find Instagram Success
Eighty-six percent of the top global brands (as ranked by Interbrand) now have Instagram accounts, with marketers looking to reach some 200 million monthly active users on the site, according to the study. Especially for brands with a highly...
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Pin & Win: Why Brands Should Invest In A Pinterest Strategy
If you’re a retail brand seeking to boost your social media presence and online relevance, you need to optimize your sites for Pinterest users, invest in...
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Mercedes Is Using Instagram To Woo Generation Y
The Kardashians, the Hiltons and the like might be notable exceptions, but the average young consumer is probably not the first to come to mind as the ideal...
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A Strategic Social Media Marketing Plan Puts Consumers First
Your audience is on social media. They are right there in front of you. Chances are they could already be talking about your brand or looking for your products...
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Digital Shopping Behavior Report: Is Social Media Overrated?
The development and evolution of digital shopping has already affected the way consumers are shopping for goods and services, and there is no sign of this...
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12 Amazing Twitter Stats Visualized
For many marketers, Twitter is identifiable as one of the most important social media platforms on which brands can build connections with consumers. With the number of brand followers growing 43 percent in 2013, the...
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Grocery Shopping Online: Digital Circulars, Facebook Convince Consumers To Buy
Everyone shops for groceries. It's unique as a market in that the target market encompasses people from all kinds of demographics and social strata. It also...
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