Social Login Adoption By Consumers ‘Exploding’ [Survey]
Brands should implement social logins on their websites and apps to cater to growing consumer desire for convenience and transparency, which is driven in part by their hatred for filling...
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Applebee’s Wins Army of #Fantographers On Instagram
A big challenge for consumer-facing brands today is tying together their social media channel outputs, user-generated content, and content marketing campaigns. While there are examples of...
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Pinterest Adds Conversion Tracking, Audience Targeting to Promoted Pins
A few select Pinterest advertisers have gained access to some powerful new tools that let brands target existing customers on the image-sharing network and...
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Pinterest Adds Conversion Tracking, Audience Targeting to Promoted Pins
A few select Pinterest advertisers have gained access to some powerful new tools that let brands target existing customers on the image-sharing network and...
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3 Pillars to Build Stronger Social Strategies Amidst Declined Facebook Reach
By promoting the most relevant and engaging content with more refined targeting techniques and optimizing using insights about your audience, you can help...
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Converting Consumers On Social Networks: YouTube Tops Facebook, Google+, Twitter [Study]
Social media has traditionally been a difficult channel with which to attribute conversions and measure ROIs. However, recent studies have shed new light on...
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CVS Rebrands, Asks Customers to Share #OneGoodReason to Quit Tobacco
These days, it's critical for brands to communicate a clear vision of what the brand stands for, and to viewed as empathetic to consumers. This builds trust...
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Walmart Rules Back to School, Earns Most Mentions on Facebook & Twitter
Social media marketing is an increasingly important part of consumer purchase funnels, and can be a powerful way to raise awareness during crucial seasons of...
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