Content Measurement and Attribution
Ian Daniels, Head of Digital at Yard Digital, speaks about attribution and content measurement, bringing agency experience and insights to the topic.
Leading speakers from agency and in-house teams explain how they set their vision for SEO in 2016, and explore the practicalities of pitching, doing and managing search in a complex and ever-changing environment.
Ian Daniels, Head of Digital at Yard Digital, speaks about attribution and content measurement, bringing agency experience and insights to the topic.
Matt Roberts, Chief Strategy Officer at Linkdex, talks about the evolution of SEO Now, and how we should be planning for 2016.
Alex Spyrou, Head of Digital Marketing and Engagement at Bupa, presentation looks ahead at how client in-house teams and capabilities are developing.
Martin Jones, Managing Partner at AAR Group, discuses how for both clients and agencies, the pitch should be the start of a meaningful relationship, looking at what both sides need to consider throughout the...