The movie brand is get­ting a lot of mileage out of a well-known Liam Nee­son line in a series of dig­i­tal ini­tia­tives to pro­mote the upcom­ing film.

Film stu­dio 20th Cen­tu­ry Fox is riff­ing off of a well-known line in the first movie in its “Tak­en” tril­o­gy to push the third and final install­ment, which will be in U.S. the­aters on Jan­u­ary 9.

The line, in which Nee­son, as ex-gov­ern­ment oper­a­tive Bryan Mills, con­cerns a par­tic­u­lar set of skills he has and will use against those who have kid­napped his daugh­ter.

As such, the movie brand is actu­al­ly run­ning a pro­mo­tion on LinkedIn in which Nee­son as Mills will record a video endors­ing one lucky LinkedIn user for their own par­tic­u­lar set of skills.

Or, as the brand says on its Face­book page, “He may find you. He may review you. He may endorse you.”

The brand made the announce­ment in a video in which Nee­son as Mills says his own skills include con­tract nego­ti­a­tion, inter­na­tion­al rela­tions, trans­porta­tion logis­tics, mul­ti-par­ty con­flict res­o­lu­tion and recov­ery of valu­able assets.

Nee­son encour­ages LinkedIn users to fol­low the “Tak­en 3” page on the net­work to enter.

Per the “Tak­en 3″ web­site, Nee­son is return­ing as Mills, whose “life is shat­tered when he’s false­ly accused of a mur­der that hits close to home,” so he “employs his ‘par­tic­u­lar set of skills’ to track the real killer and exact his unique brand of jus­tice.”

The brand also cre­at­ed a “12 Skills of Christ­mas” video.

And the site encour­ages fans to sign up to “receive a very par­tic­u­lar set of updates.”

The fran­chise has a siz­able audi­ence: “Tak­en” has 5 mil­lion Face­book fans and the trail­er for the upcom­ing install­ment has 9 mil­lion views.

Addi­tion­al dig­i­tal con­tent includes Bryan Mills Kicked My Ass, which asks con­sumers to upload pho­tos of them­selves and add bruis­es and oth­er injuries. The result­ing image can be shared with the hash­tag #Bryan­Mill­s­Kicked­MyAss and the text “mess with Bryan Mills and you will look like this!”

The brand has also rolled out exclu­sive “Tak­en 3” GIFs for GIF Key­board, the iOS app that allows users to send GIFs and video respons­es from their key­boards.

The first two movies in the fran­chise have grossed near­ly $300 mil­lion, per IMDB.

What do you think of the brand’s efforts to push the movie?