Top 5 Traits Of Amazingly Successful Girl-Power Ads
These Microsoft, Pantene, Always, and Mattel ads have the perfect blend of attention, likeability, message, emotion, and authenticity. Another area where we’ve seen brands generate...
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3 Smart IoT Marketing Examples You Can Learn From
Increased adoption of smart technology in venues like highways, cities, and theme parks doesn’t just generate data, moments, and experiences – it also has profound implications for...
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4 Tips To Get Branded Content Creation Right
It’s true, branded content works! Not only is it affordable, but it can build strong brand affinity quickly while driving incredible ROI. The problem: it's...
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How Barbie Sparked A Remarkable Brand Reinvention At Mattel
Most consumers likely have fond memories of toys they played with as children. Toys establish memories that can last a lifetime, according to Mattel President...
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5 Not-So-Obvious Marketing Mistakes You Can Avoid
Albert Einstein once said that the only people who never make mistakes are the ones who never try anything new. No such luck in marketing. We're always trying...
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Marketing On Apple TV: 4 Exciting Early Insights
The Apple TV is still in its early days – we don’t know all the best practices for marketing on it just yet. But the new-again platform is showing...
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4 Striking Ways Brands Can Increase Visibility In Instagram’s New Feed
Instagram recently announced they are testing a new algorithm for their timeline that will change the way users experience the platform. Instagram will move...
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4 Hot Voice Search Trends To Help Shape Your SEO Strategy
Voice search is everywhere these days. It’s in our Super Bowl commercials. It’s on every major smartphone platform. Forty-one percent of adults used voice...
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The Donny Osmond Guide To Enduring Brand Relevance
Donny Osmond attributes his longevity to what he calls the Four Rs: Retool, Rebuild, Reinvent, and Reboot. “The key word is reinvention. You constantly...
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