5 Keys To Creating A Superior Customer Experience
There’s little debate that customer experience (CX) is the new growth engine for businesses. In fact, an astounding 97 percent of senior executives consider it “critical.” Of that...
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29 Strategic Video Marketing Insights You Can Borrow From BuzzFeed
When it comes to video, no brand seems more dominant than BuzzFeed at the moment. BuzzFeed Tasty is the most-watched overall creator in the Tubular Labs rankings, with 1.9 billion views in...
7 Reasons Why Brands Shouldn’t Worry About Negative Sentiment
Happy customers might tell five friends and family members about their pleasant experience, but an unhappy customer is more likely to share the bad news with...
4 Crucial Questions To Ask When Collecting Customer Data
Technology is moving at the speed of light. We can know more about our customers and prospects now than ever before. But how do we know when we’ve crossed...
No Fooling: April 1 Is A Marketing Moment For Surprise & Delight
If you were looking forward to artisanal, bespoke, small batch toilet paper that is “hand-pulped and hand-perforated” and “genuinely tree-to-toilet,”...
8 Blockbuster Marketing Insights From George Clooney
George Clooney is best known for being an award-winning actor, director and producer, and a champion of humanitarian causes. You may also remember he was a...
Is Your Brand Ready For A Content Marketing Program?
Content marketing is nothing new. It’s actually been around for over a century. In fact, brands like John Deere have been attempting to land their product...
Influencer Marketing: 5 Insights From The 2016 Election
As the days and contests of this primary season run out, there is an ever-increasing need for the candidates to make the most of every opportunity. And...
5 Tips For Creating The Perfect Email Newsletter
Newsletters are among the most common marketing emails, but one of the hardest to do well. Many lack truly valuable content and are left unread in the inbox...