When working together, SEO and PR are the dream team. It leads to high quality links, a stronger online presence, and a unified brand strategy. However, this...

Google recently made a big change to AdWords: right side ads have disappeared (save for PLAs and the Knowledge Graph), and there’s now an additional fourth...

What can marketers learn about how to be visible and persuasive in the moments that really matter from research on movie trailers? Well, according to a survey...

PPC marketers are expected to be skilled data analysts, mathematicians, and wordsmiths; a daunting trifecta. We’re so busy that ad copy creation often falls...

If your website is bogging down your users and their devices with heavy pages and poor user experiences, then it's time to put your website on a diet. The...

Babevertising has a long and storied history in the Super Bowl, including recent highlights like Bar Refaeli smooching a nerd for GoDaddy, Kate Upton blowing...

Grabbing the attention of your target audience is one of your biggest challenges. When consumers see content, they quickly process it and decide whether to give it any more attention or ignore it. That's why you...