2016 presidential candidate Donald Trump is on the verge of what could be the ultimate viral marketing coup: From humble beginnings as a real estate tycoon...

In PPC, content marketing is used frequently for lead generation, as well as for high-end consumer purchases that require research and time. When done...

A key tenet of UX design is that every element should incite a specific and desired behavior. What actions do most business intelligence dashboards incite?...

To succeed in the travel industry, you need to keep your customers happy and engaged throughout their experience: from that first email touchpoint, through...

Marketers are adapting somewhat to the realities of today’s world, but they’re still confronted with a host of challenges resulting from the shifting sands of technology. Despite having implemented many digital...

Google's search engine results change constantly, keeping us marketers on our toes. While it used to be prized territory, a No. 1 ranking doesn’t look the...

In a particularly celebrity-heavy Super Bowl, Budweiser, perhaps the most powerful advertiser in the game’s history, opted to use 70-year-old Oscar-winning...