4 Keys To Bouncing Back After A Failed Product Launch
By the time you reach the release date for a new product, you and your team have already invested a significant amount of time, money, innovation, and emotion into making sure everything...
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4 Timely Real-Time Marketing Tips
Whether your marketing strategy goals include building brand awareness, increasing brand engagement, generating leads (to increase revenue), or establishing thought leadership, real-time marketing can be a helpful tactic. How can marketers make...
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4 Things Super Bowl Advertisers Should Consider Next Year
Super Bowl 50 is over, and the world’s most expensive media buy of the year is now a thing of the past. Some advertisers are celebrating their critically...
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You Don’t Have To Be A Data Scientist To Understand Big Data Insights
The term "data scientist" typically conjures up images of a lone nerd stashed away in a basement, endlessly scrutinizing spreadsheets and writing byzantine...
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21 Valentine’s Day Campaigns To Love
In 2016, Valentine’s Day is no longer just a Hallmark holiday. In fact, many brands – including those not typically associated with Cupid and hearts, like insurance and toilet paper – are sharing real-life love...
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Top SEO Insights for 2016
With the dawn of a new year and new and unexpected challenges on the horizon – and lots of big ROI goals to hit – now is the perfect time to think about...
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Will A Strong Brand Story Save Chipotle?
Chipotle, which perhaps ushered in the “quick service” era as it redefined what was possible with fast food, is one brand with a strong story that has long embraced messaging around “Food with Integrity.”...
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Why Local Search Management Is A Critical Brand-Building Tool
Far from its perception as an SEO afterthought, local search has the potential to foster customer trust and loyalty – or, conversely, to interrupt the buying...
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6 Ways NerdWallet Uses Search To Dominate The U.S. Personal Finance Market
A new report by Linkdex has revealed that NerdWallet, a personal finance information website, outperforms all major financial institutions and publishers when...
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