Brewing company Anheuser-Busch is a superpower Super Bowl advertiser this year with five spots. But that's no surprise. Its beer brand Budweiser specifically...

Super Bowl 50 will mark the end of Doritos’ decade-long Crash the Super Bowl challenge, which has arguably changed user-generated content forever. And...

After 49 Super Bowls, the advertising industry has produced a lot of big game content. And as brands and marketers gear up for the 50th anniversary of the Most...

If 2015 was the year of Super Bowl ad poignancy, 2016 is shaping up to be the year of Super Bowl laughs. Many brands have already teased spots with big-time...

The question, “Who are you?” can be either simple or complex, depending how philosophical you want to get. Many people live their lives without really contemplating the latter. Brands don't have that luxury. In...

Like consumers, every brand has a story. And, similarly, some are better than others. But unlike people, perhaps, who may be hard-pressed to change their...

What is the buzz around data science? The data scientist role is in demand across corporations, consultancies, and marketing service providers. According to...