4 Brands Finding Instagram Success With Hashtag Generated Content
Many marketers understand that some of the most resonant digital marketing tactics are those that give customers a way to connect their favorite brands to their own lives. Marketers learn...
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6 Tips For Building Your Brand Through Sports Sponsorships
With college football just crowning its new champion and the NFL playoffs underway, we're reminded again how important sports are to so many people. Because of this passion, partnering...
9 Ways To Use Digital, PR & Advertising To Achieve Your Brand Goals
Smart marketers know that all three components of digital marketing, advertising and PR are necessary to have a healthy brand presence. This article...
How Do Brands Grow? Probably Not The Way You Think…
Consumer marketing orthodoxy over the last 30 years has preached the importance of targeting, loyalty, and customer retention. The teachings of Philip Kotler...
12 Brand Journalism Lessons From Coca-Cola, Taco Bell & Adobe
The not-so-distant future may include more editorial sites than corporate ones. In the meantime, three brands are at the forefront of this...
Measure Your Content Marketing Results With These Key Metrics
A successful content marketing strategy can help build relationships and encourage brand loyalty by cultivating a sense of community for your brand. It also...
4 Ways Brands Can Win With Sports & Global Marketing
Major sports events present great opportunities for marketers. There are millions of viewers already tuned in. All you have to do is figure out a way to...
9 Big Marketing Trends That Will Dominate Digital In 2016
As you plan your marketing strategies for the year ahead, here are some recommendations that you need to know to succeed in the digital world. With...
5 Disruptive Technologies Shaping The Future Of Marketing
Don't underestimate the impact of disruptive tech. The pace of change means that no industry is safe from potential disruption, and marketers will need to be...