25 Top Christmas Marketing Campaigns Of 2015
2015 marks the 25th anniversary of Mexican beer brand Corona’s O’Tannenpalm spot. As a result, the brand released a behind-the-scenes video that explains how the ad came to be –...
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6 Lessons ‘Star Wars’ Can Teach Us About Big Data
In the Star Wars universe, there was a strong contrast between how the two opposing forces used data. The Empire had vast resources at its disposal, but ultimately failed to use its data...
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3 Quick Tips To Maximize Your Influencer Marketing In 2016
U.S. adults are spending upwards of five hours of day with digital media, and more than half of the time this media is accessed via mobile devices. All the...
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PPC Trends 2016: 24 Expert Predictions On Paid Search, Display & Retargeting
As another exciting year of PPC marketing nears its end, it's time to look toward 2016. As you prepare your PPC marketing strategy, here are some key areas of...
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6 Reasons Brands & Retailers Need a Hyperlocal Strategy Now
For brand and retail marketers, a considerable amount of time, effort and budget is spent on encouraging consumers to fall in love with emotional messaging...
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Why Your Brand Needs An Influencer Marketing Plan For 2016
In 2016, the question won’t be if your company needs to allocate budget for influencer marketing, it will be how much. In 2015 we saw brands of all sizes...
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Social Media Marketing Trends 2016: Insights & Predictions From 40 Experts
The main ingredient of a strong and persuasive social strategy seems to be the usual: quality content. The challenge is to find the right format to deliver...
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Marketing To Millennials: 3 Simple Ways To Engage Visual Buyers
Millennial consumers are expeditious content consumers and always-on shoppers. Their growing spending power indicates that there’s a lot on the line for...
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Customer Journey Maps: How Experience Mapping Reveals Invaluable Insights
Customer journey mapping brings an important emotional perspective to understanding the consumer experience – from initial contact, through the process of...
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