31 Digital Marketing Tricks & Treats From The Experts
No matter how clever your costume is this year, we can’t give you candy. But we couldn’t let Halloween go by with simply a story and a festive tweet. So: Our treat to you this October...
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13 Brands Killing It For Halloween 2015
VR and utility are in this year. Parodies and elaborate pranks are out. But 2015 may also be remembered for moments such as The Year of The Horrible Head in a Jar, Night in the Catacombs, #GreenPoop, Zombie Brain Donation and/or Ghost...
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What Twitter’s ‘Moments’ Tells Us About How Consumers View Online Media
Earlier this month, Twitter unveiled Moments, a curated news feed, which highlights collections of top tweets around live events, news stories, and trending...
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Exit Popups: How 6 Firms Boosted Email Signups & Sales
We live in the digital era where the various social networking platforms play a mammoth role in facilitating business success. This, however, doesn’t mean...
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3 Brands Supporting Causes To Build Positive Brand Equity
In a day when news headlines are routinely filled with stories of strife and chaos within our communities, have brands become more sensitive in their...
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10 Pop Songs That Perfectly Illustrate The Brand-Consumer Relationship Today
Like a bad boyfriend, brands lie and cheat. There’s no shortage of examples, including Volkswagen most recently, but also Amazon, Apple and Google, among...
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Market Research Is NOT User Research
With the increasing adoption of UX practices by more and more companies, there is a growing confusion over the differences between market research and user...
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Great Digital Marketing: What Works & Why?
The Interactive Advertising Bureau (IAB) recently released a report that examines 24 award-winning campaigns from around the world. Each of the report’s case...
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5 Types Of Powerful Content For Health Care Brands
For health care brands, creating powerful content that resonates with your audience may seem extremely difficult. We must abide by certain rules and...
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