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What Project Owl Really Means For SEOs – And 6 Tips For Capitalizing On It
In April, Google detailed plans to provide users with “access to relevant information from the most reliable sources available” in its so-called Project Owl, which includes changes in...
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10 Ways to Optimise Your SERP
You probably spend a lot of time perfecting your homepage. Optimising the page title, improving call-to-actions and checking that the copy correctly aligns with your user personas are all...
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How do you rank in an answer box?
Answer boxes, sometimes known as position zero, are a golden goose when it comes to SERP real estate. There are three main types of answer boxes: tables, lists and paragraphs. Many experts argue that being included in...
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How AI will impact content discovery and ad placements
As search engines like Google, Bing, Facebook and Pinterest increasingly use artificial intelligence (AI) to surface the most relevant content and ensure...
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Why See, Think, Do, Care Is The Best Marketing Model For The Digital Era
Intent-based marketing, or understanding the consumer intent that prompts search, is the concept behind Avinash Kaushik’s See, Think, Do, Care marketing...
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Why March Madness Should Be Marketing Madness, Too
The 2017 March Madness college basketball tournament kicks off March 14 and, according to Yahoo, this is a huge moment for marketers. Indeed, conventional...
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Creating 10x Content for the B2B Sector
Creating 10x content for the B2B sector is hard. This article introduces the concept and includes examples of some of the best pieces of B2B content marketing...
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Content Marketing Personas Done Correctly
It often felt like building audience personas for clients was another box-ticking exercise. A single fancy graphic revealing little more insight than what...
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