5 Examples Of Innovative Marketing Strategies
Being able to adapt to consumer behavior and new technologies while maintaining a strong customer focus is essential to great marketing. Creating an incredible customer experience means...
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Back-to-School Marketing: Targeting Shoppers From Kindergarten To College
Back-to-school shopping ain’t what it used to be. Instead of the Trapper Keepers and Lisa Frank folders available locally, students have countless options and opinions at their fingertips...
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Arby’s & The Art Of Branded Self-Deprecation
Comedians like Joan Rivers, Rodney Dangerfield, Louis C.K. and Tina Fey were/are masters of self-deprecation. It’s a tool that humanizes humorists and, more...
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5 Tips For A+ Back-to-School Marketing Campaigns
‘Tis the season to be educated. And as 70 million American students head back to school, that translates to big bucks for retailers and huge opportunities...
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4 Reasons You Don’t Rank As Well As Your Competitors In Google
There is so much minutiae around ranking factors that affect brand opportunity to hold the coveted “above the fold” space in a Google search that sometimes...
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Selling More Cake With Simple SEO In 15 Minutes
Exploring industry data, evaluating which brands are visible for different terms and markets, and finding the best pages on the internet (with their estimated...
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11 Popular Types Of Content That Attract & Engage Consumers
We’ve all heard that content is king. Google themselves tell us over and over: “make great content.” The problem? Defining “good content” is often...
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Is Spam & Complexity Making Consumer Tracking Harder?
There can’t be anyone left working in digital marketing who doesn’t accept the importance of tracking and measurement. But are we in danger of over...
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Is Your Brand’s PR Strategy Working? 8 Ways To Tell
Public relations has long been viewed as the mysterious side of marketing spend. It's unpredictable, it’s opaque, and it lacks the solid analytics that...
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