3 Ways To Remain Competitive Against Google, The Content Creator
As the search engine results pages (SERPs) changes and organic results are increasingly replaced by paid content, search marketers are facing additional competition from Google itself....
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4 Reasons Why Facebook Is Vital To Your Brand’s Future Search Strategy
Facebook search is an underutilized resource, which already has plenty of potential as an incredibly valuable marketing tool – and that value is only going to grow. Here’s...
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5 Tips To Conquer The Two-Algorithm World Of 2015
Like it or not, SEO has become a brave new two-algorithm world in which search marketers must optimize for both Google’s algorithm, as well as human input...
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Must-Have Data For Your PPC Reports
One of the most important tasks for a PPC professional is compiling and delivering reports on the performance of AdWords campaigns to share with their boss or...
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Will Carli Lloyd Make Female Athletes More Influential In Sports Marketing?
Like comedian Rodney Dangerfield, women’s athletics have not historically gotten a lot of respect, particularly when viewed in light of men’s sports....
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Experiential Sports Marketing At The Tour De France
Brands today have an opportunity to turn up their marketing activities around major sports events. With YouTube, Twitter, Instagram, and emerging platforms...
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Amazon Prime Day: A Key Battle In The War For Customer Loyalty
Amazon Prime Day is, by many accounts, a bid by the ecommerce behemoth to stir-up summer spending by introducing a second day of mass digital discounts in the...
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Mobile Payment Integration: 6 Keys To Success
The need for mobile payment integration from a customer-centric perspective is far overdue. For nearly 20 years we've been waiting for the adoption of any kind...
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‘Sharketing’: Why Sharks May Be The Next Great Brand Ambassadors
Cats clearly rule the Internet, but sharks are having their own moment. From Shark Week, to "Sharknado", to Left Shark, consumers' enthusiasm...
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