Why Brand Solar Systems Are The New Funnel
Just like the sentiment behind astronaut Neil Armstrong’s infamous “One small step for man, one giant leap for mankind” line on the moon, the digital marketing industry is itself in...
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How Grace Helbig & The Slo Mo Guys Became YouTube Influencers
If you’ve read “Influence Now,” our free guide to influencer marketing, then you’ll know that you can use Tubular Creator Profiles to find the YouTube influencers who are the best...
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The Future Of Digital Marketing In A Growing Marijuana Industry
When Oregon legalized marijuana earlier this month, it became the fourth U.S. state to sanction recreational use. Despite the sheer size of the growing market...
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Captology: The Rise Of Technology As An Influencer In Its Own Right
Captology is the study of computers as persuasive technologies. Dr. B.J. Fogg, director of the Stanford University Persuasive Technology Lab, derived the term...
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Festival Marketing: Brands Getting Into The Festival Groove
Festivals provide an incredible opportunity for brands to engage a key target group of consumers. At Glastonbury, the UK's largest green-field festival, the...
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Marketing Marijuana: Top Opportunities And Challenges For Brands
It may not be easy to picture John Wayne with a joint, but that’s actually a pretty apt representation of the U.S. marijuana industry as it stands in...
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Why Not All U.S. Brands Should Wave Flags On The Fourth Of July
The Fourth of July means American flags, fireworks, barbecues and a slew of marketing collateral from brands eager to capture consumer interest. Like many...
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Influence Now: Your Free Guide To Influencer Marketing
Consumers’ purchase decisions are massively impacted by persuasive content they seek and find throughout their decision journey. Your brand can benefit from...
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Caitlyn Jenner Embodies ‘Pivotal’ Moment in Culture and Advertising
With the unveiling of her Vanity Fair cover and new identity, Olympian and reality TV star Caitlyn Jenner has, in a way, become the posterchild for the...
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