Technomic, a research and consultancy firm for the food services industry, has released the results of a survey which suggests that consumers expect more...

What exactly can you do to integrate your social marketing with the rest of your content program? To borrow a cliche, think synergy. By thinking strategically...

The digital era has revolutionized the consumer purchase journey. The 2009 McKinsey model demonstrated that the old "funnel" concept has been overcome by the...

Many senior marketers have created a single Instagram account for their brand assuming that 300 million Instagrammers are a single market segment with common...

Instant Articles are still in their infancy, and full details of the implications and impact for all parties involved – particularly advertisers – are...

This Sunday, June 21, marks one of the most important days in the annual marketing calendar: Father's Day. Unlike Mother's Day, Father's Day is united in the...

Unfortunately for digital marketers, there is no yellow brick road that leads directly to good search rankings. However, at SMX Advanced recently, Rand Fishkin, the so-called Wizard of Moz, looked into his crystal ball...