How Brands Are Using Periscope
Although it is still early days, many senior digital marketers are starting to ask, “How are brands using Periscope?” Here are six examples of how brands are broadcasting live video to the world to increase awareness and build brand...
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The Great McDonald’s Hamburglar Debate: Marketing Genius Or Brand Failure?
Just when you thought it was safe to eat at McDonald’s in peace, the fast food giant has introduced a revamped version of its Hamburglar character – with a “chiseled jaw” and...
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7 Ways Secret Cinema Uses Experiential Marketing To Engage Film Fans
When it comes to cult cinema, fan expectations are incomparably high. Secret Cinema uses a variety of original ways to engage their highly devoted customer...
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SEO For Brands: What Meta Tags Matter Today
As website optimization becomes increasingly complex with more and more factors to consider, it can be easy to focus on the “shiny new thing” and divert...
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Forget The Four Ps – Modern Marketing Is About The Four Cs
The Four Ps of Marketing – Product, Price, Place and Promotion – have arguably been an industry cornerstone since Northwestern business school professor...
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Digital Marketing Failures: Lessons From The New York Times & HBO
When it comes to creating great content that customers eagerly consume, even some of the biggest names in the business struggle – and sometimes fail. In...
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What Google Analytics Tells You About Your Mobile Visitors
Google recently introduced a new search algorithm that favors mobile-friendly websites. Given this change, marketers are focused on best practices related to...
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10 Women In Advertising On Marketing To Women
As the nation gears up to celebrate its mothers, brands are eagerly targeting both sexes with messaging intended to encourage consumer spend while also...
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5 Lessons In Customer Service Excellence From The SaaS Industry
The Software-as-a-Service (SaaS) industry, by its nature, was one of the first to tackle the issues associated with digital transformation: rather than buy...
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