How can hotels stand out in local SEO?
Local SEO has grown in importance over the last few years and I’ve seen this no better exemplified than in hotel marketing. Local SEO seems pretty self-explanatory – it’s a branch of...
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Why Brands Need to Stop Chasing Marketing Hype and Start Pursuing Audience Intent
Brands waste too much time and effort chasing the next, shiny marketing strategy or buzzword, thinking it’s a silver bullet. Leading with “intent” lets brands put their audience...
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The Ultimate Guide to SEO in 2017: 45 Insiders on the Future of Search
The SEO industry – and marketing overall, really – has no shortage of buzzwords. And as we kick off a new year, the odds are mobile-first and AMP will...
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“What’s your tertiary superpower?”
Offices are funny things. A few dozen people, with suitably diverse skillsets, from suitably diverse backgrounds -- and each one develops into something...
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4 outdated linkbuilding techniques that SEOs should stop using for good
As I oversee most new client pitches at Hallam, I am often privy to information from clients who have been approached by other SEOs, including details of the...
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Why testing is more important than ever in SEO
Thanks to the updates we’ve seen in 2016, there’s a whole new layer of complexity in search. And that means testing – and tracking – are more important...
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How do you build an SEO dream team?
Here at Koozai, our people are our driving force, and are far and away our most valuable asset. That’s why we focus on making sure we have the right people...
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The art and science of increasing organic traffic
It’s often said that digital marketing is part art, part science. This is particularly true of SEO, which is why I think it is one of my big passions within...
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