March Brandness Bracket: Which March Madness 2015 Campaigns Reign Supreme?
Google, Bing, President Obama and presumably actress and Wildcat fan Ashley Judd predict Kentucky will emerge victorious in the 2015 NCAA Division I Men’s Basketball Championship on...
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Killing Jesus Website Immerses Users In History
National Geographic Channel has developed an interactive, immersive content site around their forthcoming movie, "Killing Jesus". The website is designed to create awareness about the...
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5 SEO Principles Smart Brands Need To Follow
SEO in 2015 is complex. Optimizing for your audience is a critical first step of a successful SEO strategy, one that ensures people will find your brand or...
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Marketing’s Next Phase: Your Product Is Your Marketing
As mobile and the Internet of Things further alter the digital marketing landscape, marketing itself is experiencing profound changes. In fact, marketing and...
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Inspiring Keyword Research Ideas For Travel Brands
I’ve always liked the travel sector. My favorite books when I was a little kid were "Treasure Island", "Robinson Crusoe" and "Gulliver’s Travels". All...
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Is It Time To Add A Digital UX Marketer To Your Team?
User experience (UX) has emerged from the creation point of digital, namely design and product development. But to keep it there limits the potential of our...
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Tweets In Google Search: 4 Ways Brands Can Increase Visibility
Great marketing is about reaching and engaging your audience. That starts with great content. There is no SEO shortcut for getting tweets indexed by Google....
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The CMO’s Guide To Forecasting SEO ROI
Attributing investment is one of marketing’s biggest challenges. With users engaging at multiple touch points, on multiple devices, and on multiple...
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Check Out Snickers’ Brilliant ‘You’re Not You’ Tweet To Jeremy Clarkson
Increasingly, brands are trying to insert themselves into the conversations happening around trending topics. Smart brands now recognize the value of engaging...
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