Multi-platform, multi-screen digital experiences are providing more opportunities than ever before to create fun and engaging advertising campaigns. However...

The idea of co-opting content from consumers for marketing purposes may initially be appealing to brands in part because it’s a cheap way to source content...

While Meryl Streep and Robert Redford may epitomize celebrity to consumers of certain generations, this notion is wildly outdated to Millennials and Generation Z. The celebrity spokesperson of yore is already being...

Digital marketing in the modern space is not just technical search engine optimization (SEO) or tactics. It's the strategy of understanding who your sales...

International Women’s Day is a single day -- March 8 -- that “represents an opportunity to celebrate the achievements of women while calling for greater...

Consumers rarely first learn about your brand from your website. Instead they tend to hear about it from their friends, both offline and online, and the...

All brands at some point will go through a crisis (or several of them) and it’s inevitable that your brand’s social media will play some part in it. From...