Marketers capitalized on some known moments in February (e.g., the Super Bowl, Valentine's Day, the Oscars, the premiere of "Fifty Shades of Grey") and even...

Is your solution to increasing your sales based on attracting more visitors to your site rather than getting more sales from the visitors you do attract?...

Experts point to brands like Red Bull, Dove, GoPro, Warby Parker, ESPN, Chipotle and Oreo as examples of those that are getting content marketing right. So how can your brand or business create comparable content...

Customer lifetime value (CLV) has, traditionally, been undervalued as a metric by businesses and those responsible for marketing them. After all, when was the...

Research has shown that a majority of consumers place great trust in the results they see in Google and other search engines. Considering that many consumers...

App usage and revenues are growing to record-breaking levels on all the major mobile platforms. However, research has revealed telling sentiments from...

Audience optimization – the art of optimizing for your audience's needs – isn't just about keyword intent. It's about customer intent, and trying to...