While Budweiser and its puppy may have a stranglehold on the American football market, Dutch beer brand Heineken is targeting a smaller subset of U.S. football...

Every day, brands are seizing moments to reach consumers on Facebook, the largest social network in the world. Brands are connecting with, engaging, and persuading consumers at critical moments to further business...

Over the years, numerous studies have found that our brains are far more engaged by storytelling than a recitation of cold, hard facts. Stories are...

When it comes to speed records, ducks are hardly on par with, say, cheetahs. But that hasn’t stopped supplemental insurance company Aflac and its spokesduck...

Mardi Gras provides plenty of opportunities for beads, booze, and bosoms, but could it also present untapped marketing opportunities? Tom Martin, founder of...

A report by OrderDynamics has likened the challenges of ecommerce to those of modern dating. While repeat customers are crucial for generating healthy revenues, retailers often find themselves fishing for a second...

With more than 890 million people using Facebook on a daily basis, its importance to brands and marketers is obvious. Getting hundreds of Likes on a company...