10 Brands Ready For Mardi Gras 2015
Mardi Gras is a marketing moment many brands fail to capitalize on. Multiple brands are looking beyond the drunken debauchery of Bourbon Street, tweeting from parades and sharing content like recipes to get into the Mardi Gras spirit this...
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Why Is Measuring Content Marketing Success So Hard?
Content marketing may be all the rage, but getting a real handle on the value of these efforts continues to dog consumer marketers. The lack of demonstrable return on investment (ROI) is...
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Emotional Storytelling Is KFC’s Newest Ingredient
KFC celebrates it's 50th anniversary this year, and the brand has launched a campaign strategy that aims to win new customers by nurturing an emotional...
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14 Valentine’s Day Marketing Campaigns To Swoon Over
Valentine’s Day is an emotional holiday that means different things to different people. For some, it’s all about gazing into their beloved’s eyes and...
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Gap Hopes To Mesmerize Consumers With Instagram Micro-Series
Gap has launched a micro-series on Instagram, a planned 12-part series of 15-second videos that make use of new features introduced to the platform last week...
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7 Unexpected ‘Fifty Shades of Grey’ Brand Tie-Ups
There’s no – wait for it – grey area here: "Fifty Shades of Grey" is fan fiction that can easily get away with calling itself a worldwide phenomenon....
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Taco Bell Gives Fans A Valentine’s Gift: Temporary Tattoos
As millions of American consumers buy cards, flowers, chocolates and the like to celebrate the ones they love, Taco Bell says it has monitored the online...
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38 Surprising Valentine’s Day Statistics Marketers Will Love
Valentine’s Day is this Saturday, and U.S. consumers are expected to spend more than $18.9 billion – a record high boosted by increased digital sales....
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The 3 Ps Of Better Email Marketing Campaigns
While social and content marketing long enjoyed the limelight, email suffered as a marketing tool. But, barber&hewitt’s Michael Barber recently argued...
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