Brands Leverage ‘Better Call Saul’ Premiere
Consumer excitement surrounding AMC’s "Breaking Bad" prequel "Better Call Saul" hasn’t gone unnoticed. Brands with legit ties to the series, such as those with cameos in the pilot...
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38 Surprising Valentine’s Day Statistics Marketers Will Love
Valentine’s Day is this Saturday, and U.S. consumers are expected to spend more than $18.9 billion – a record high boosted by increased digital sales. February 14th is an important...
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7 Steps To A Customer-Centric Content Scorecard
No matter how many content projects or campaigns we commit budget and resources to, it's imperative we understand the value of that content to the brand and...
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8 Lessons On Engaging Digital Content From The White House
In order to create an engaging digital experience to accompany President Obama’s 2015 State of the Union address, the White House’s digital media team...
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Safe Sex Sells: Condom Manufacturers Aroused By Valentine’s Day, ‘Fifty Shades of Grey’
Sometimes, perhaps when the stars happen to perfectly align, everything falls into place, and that's when the magic happens. This year, Valentine's Day is on a...
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A Genius Content Marketing Strategy Starts With Audience Research
A great content marketing campaign isn't about creating something catchy and popular. To really create content that will resonate, brands must gain a detailed...
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Why User Experience Defines Your Brand
Most companies don’t have a user experience (UX) team, and those that do, don’t have a clear UX strategy to guide their team’s efforts. Most companies merely treat UX as lipstick and miss the opportunity to define...
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Why Brands Must Integrate TV With Wider Marketing Efforts
The rise of digital media as an engaging channel for consumers has seen budgets, investment, and marketing efforts shifting away from traditional media such as...
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Is The Brand Hashtag Dying?
The number of Super Bowl ads with hashtags slipped to 50 percent in 2015, which is down from 57 percent in the prior year, according to Marketing Land's Hashtag Bowl. That means Super Bowl XLIX had a total of 28...
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