What Can Doritos’ Crash the Super Bowl Teach Brands About User-Generated Content?
For years, Doritos has stuck with a Super Bowl campaign strategy of asking consumers to submit videos to potentially air during the big game. It’s a strategy that doesn’t necessarily...
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5 Ridiculously Powerful Facebook Ad Targeting Strategies
You can target audiences on Facebook with a dozen different ad formats and thousands of possible ad targeting parameters. Mastering your Facebook targeting strategy gets you in front of...
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Argos Case Study: Mapping The Consumer Journey To Purchase
Consumers today conduct a great deal of research about the products they are buying and brands are being asked to fulfill a multitude of informational needs....
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15 Tips For Successful Influencer Marketing Campaigns
Influencers offer several distinct advantages to brands. Influencers enable brands to potentially speak to consumers more authentically. They also open...
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Mastering Facebook Images To Increase Consumer Engagement
Images on Facebook are a superb way to connect to your consumers. Images are in the sweet spot of social content; more engaging than text and more...
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6 Ways Brands Can Maximize Facebook Organic Reach
Facebook is rolling out changes to its news feed algorithm in a bid to reduce "overly promotional" posts. The changes followed a user survey that revealed...
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Influencer Marketing: What To Expect in 2015
Consumers expect and demand genuine product feedback prior to purchase. That's why it’s more important than ever for brands to work with influencers, who...
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Creating An Effective Customer-Centric Editorial Calendar In 7 Steps
It's hard to make time to create a strategic, integrated editorial calendar that meets business goals and adds value for your customers, but time spent in...
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Apple Watch Brings Hyperlocal Advertising To Consumers’ Wrists
With the Apple Watch widely expected to launch in March of this year, with rumors that internal development teams are undergoing the latter stages of an...
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