3 New & Noteworthy Retail Marketing Strategies from 2014
Retail marketing strategies have been evolving in the direction of omni-channel marketing over the last few years, as seamless brand reach and interaction across TV, catalog, Internet...
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5 Best Viral Marketing Campaigns Of 2014
Celebrity selfies, intimate strangers, and an unpredictable penchant for getting wet set new records for viral viewing and sharing in 2014. You can't plan on hitting the viral marketing campaign jackpot, but you can hope to implement some of...
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Google Now & Nest Integration Lets Users Control Thermostats Via Search
Nest, the manufacturer of intelligent thermostats and smoke alarms, was acquired by Google for $3.2 billion at the beginning of 2014, and represents one of the...
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Mobile Shopping: Men More Likely To Buy Via Smartphones Than Women
A survey of more than 2,000 U.S. adults from the Interactive Advertising Bureau's (IAB) Mobile Marketing Center of Excellence and Precision Market Insights...
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6 Exciting Digital Marketing Campaigns To Remember From 2014
Focused on brand awareness, the most exciting digital marketing campaigns of 2014 had a few things in common: they spanned channels and provided multiple...
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20th Century Fox Promotes ‘Taken 3’ With A Particular Set of Digital Initiatives
The movie brand is getting a lot of mileage out of a well-known Liam Neeson line in a series of digital initiatives to promote the upcoming film. Film...
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25 Of The Best Christmas Digital Marketing Campaigns Of 2014
This holiday season, plenty of brands have rolled out special content – many of them videos. This is especially true of airlines this year, which can perhaps...
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Will ‘Serial’ Inspire A Revival Of Branded Podcasts?
In a recent webinar, Changing Tides of Social & Content in 2015, both Joe Pulizzi and Jay Baer included the rise of the podcast in their predictions for...
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In-House & Outsourced Affiliate Marketing: Getting The Best Of Both Worlds
As global ecommerce spending continues to boom year-on-year, a growing number of UK advertisers are moving away from third-party affiliate marketing platforms...
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