30% Of Shoppers Leave Ecommerce Sites In Less Than 1 Minute
Ecommerce sites only have seconds to capture and engage their consumers and help move them down the conversion path. A new study from Monetate gives clues into what shoppers are doing on an...
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In-House & Outsourced Affiliate Marketing: Getting The Best Of Both Worlds
As global ecommerce spending continues to boom year-on-year, a growing number of UK advertisers are moving away from third-party affiliate marketing platforms in favor of building their own...
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3 Great Influencer Marketing Campaigns to Remember
Today, brands are coming up with creative ways to engage key influencers within communities to help them market their brand, their products and services. Let's...
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20 Powerful Brand Mascots Consumers Love
The Aflac Duck has rubbed elbows with Yogi Berra, Wayne Newton and Chevy Chase. 9Lives’ Morris the cat was in a movie with Burt Reynolds, had his own personal secretary and received marriage proposals from felines and...
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Video Marketing Trends for 2015: Insights And Predictions From 15 Experts
We recently discovered that 300 hours of video are being uploaded to YouTube every minute and mobile makes up almost 50 percent of YouTube's global watch time....
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Influence Marketing: It’s About People
In the past few years we have seen a lot of talk around influence marketing. It seems as if marketers have started to realize that we can reach our audience in more than one way, not just shouting out our message....
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5 Helpful Tools To Improve Your Website A/B Testing
Being successful at A/B testing means hypothesizing potential problems on your site and testing these ideas. With the right tools, you’ll be able to better...
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Email Marketing Budgets To Surge In 2015
A recent survey shows that brands are ramping up their spend for marketing channels where they can best engage the consumer. Email leads as the “darling” conduit for communications and driving customer loyalty....
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5 Reasons Why Influencer Marketing Should Be At the Heart of Your Marketing Strategy
Influencer marketing has always been a topic of broad scope. For any given brand, influencers – and there are many different kinds – operate across a range...
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