The Aflac Duck has rubbed elbows with Yogi Berra, Wayne Newton and Chevy Chase. 9Lives’ Morris the cat was in a movie with Burt Reynolds, had his own personal secretary and received marriage proposals from felines and...

We recently discovered that 300 hours of video are being uploaded to YouTube every minute and mobile makes up almost 50 percent of YouTube's global watch time....

Today, brands are coming up with creative ways to engage key influencers within communities to help them market their brand, their products and services. Let's...

A recent survey shows that brands are ramping up their spend for marketing channels where they can best engage the consumer. Email leads as the “darling” conduit for communications and driving customer loyalty....

In the past few years we have seen a lot of talk around influence marketing. It seems as if marketers have started to realize that we can reach our audience in more than one way, not just shouting out our message....

Being successful at A/B testing means hypothesizing potential problems on your site and testing these ideas. With the right tools, you’ll be able to better...

A recent survey of more than 2,000 U.S. consumers showed that the majority isn’t aware that certain “Internet of Things” (IoT) devices like smart...