A recent survey shows brands are marketing to customers outside the U.S. in a language not native to their country. Instead, brands continue to market to their...

Brands that live tweet during big TV events enjoy higher consumer engagement. And, in order to fully capitalize upon the opportunity, experts say brands should, in part, plan ahead, enhance the content and review their...

Brand values are inextricably bound to brand identity, which is defined as "the way a brand wants its consumers to perceive its brand." Brand identity and...

In a campaign that leverages multiple social media profiles, aims to engage hundreds of thousands of target consumers, and weaves in the pop culture icon Lego...

Research shows that, surprisingly, mobile communication with consumers by businesses of all types is not as “off limits” as perhaps previously thought....

It is getting increasingly difficult to reach consumers with advertising while they watch TV, which highlights the obligation of brands to create content that...

What key trends will shape 2015 search engine optimization (SEO) strategies? Is it all about mobile? Smarter content? Personalization? Delivering amazing user...