By Daniel Boardman from 
The Analytics Challenges of Tomorrow…
Have vendors and platforms made us lazy? The status quo for most of the industry is tools designed to sell to us on how, through simply installing their solutions, we’ll discover insight in our data which will make our businesses more...
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The Ultimate Guide to Local SEO: 20 Tips From Basic to Advanced
Local SEO has had a resurgence of interest as of late, thanks in large part to Pokemon GO and our friends at Niantic. It’s certainly a heady topic – and one worth close...
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Gawker.com shutdown to result in 2.24 million lost US organic search traffic, $3.93 million in lost media value
Gawker.com is to cease operations after 13 years of operations. The site was recently subject to a 140 million dollar lawsuit, which culminated in the...
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Video Analytics: Views are dead, use these 3 metrics instead
The way things were… I started uploading videos to YouTube a decade ago. Back in August 2006, we only had a couple of metrics for measuring our success. One...
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How optimised is your task management stack?
Last weekend, I was struck by sudden inspiration to optimise my task management. By 'optimise', I mean I've managed to hack together a solution that meets all...
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Interview: Sam Hurley on why SEO is the flour in the digital marketing cake
On the importance of multi-channel marketing today… The customer journey has transformed – it is more complex than ever and marketing methods must shift...
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2 examples of SEO and PR working in perfect synergy
This article explores the evolving relationship between SEO and PR – a relationship that brands are paying more attention to. Jade Larkin from ExtraMile...
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Is augmented reality now a marketing channel?
On the news that earthquake damaged prefectures of Japan have teamed up with developers Niantic in a bid to use Pokémon Go to regenerate the area, it’s...
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