Display Ad Viewability: Consumers Don’t See 56% Of Ads
A new study from Think with Google looked at display advertising platforms, including Google and DoubleClick, to determine what affects an ad’s viewability and found five factors that...
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Measurement Is Key To Video Marketing Success
YouTube can effectively shift a number of your most important branding metrics. The key is to decide what success looks like and then translate that into metrics that are relevant for...
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Black Friday & Cyber Week: 5 Takeaways From Consumer Behavior For Retail Brands
As marketers collect their thoughts, and revenues, from a busy period of consumer spending across "Cyber Week," data and analysis on the way consumers have...
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Pizza Hut Flirts With Eye-Tracking Menu Technology, Will Other Brands Follow?
Pizza Hut is working with a Swedish eye-tracking technology company Tobii to design a tablet-based menu that will track users’ eye movements to recommend...
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Unlocking The Power Of LinkedIn As A Research Tool For Your Content
LinkedIn is an extremely valuable resource of information on your target audience. The best way to get information on the content you should be creating for...
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Using LinkedIn To Build Your Personal Brand
Linkedin might be even more suitable for personal branding than it is for business branding, but the two can very well be combined. Whether you have thousands...
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Social Influencers Stay Free At This Hotel
Stockholm's Nordic Light Hotel have set a new digital marketing precedent in the hotel sector. Social media influencers are being offered a substantial...
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Defining SEO For 2015
SEO is the single most effective channel for consumers discovering your brand, goods and services when they come looking. As we will read later SEO is now also...
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LinkedIn As A Branding Tool: How Brands Can Reach Their Full Potential
Linkedin has many purposes. As discussed in Harnessing The Full Potential Of LinkedIn As A Connection Tool, LinkedIn started as an online resume tool, but it...
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