Uber’s PR Nightmare: 3 Lessons For Brands
Brands no longer get to dominate news cycles and advertising to own the message they want to share. Search engines and social media are important and often dominant customer touch points....
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Marketing To Women: 3 Crucial Insights For Brands
Recently, Momentology explored exactly how not to market to women, with tone-deaf brands showing the dangers of not listening to what female consumers expect, value, and want to see in a...
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Will 2015 Be The Year Of Branded Social Communities?
Facebook has announced that, as of January 2015, users will see a significantly less promotional posts in their feeds. It puts a huge dent into the plans of...
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Amplifying Video Content With Social Media To Improve Discoverability
Another one of the seven ways to improve your video marketing strategy is to use social media to improve your content’s discoverability and interact with...
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Retail Brands Hope Mobile In-Store Maps & Search Yield Treasure
Mobile-assisted in-store shopping is on the rise, as evidenced by recent efforts from brands like Target, Walmart, Macy’s and Lowe’s. These...
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Victoria’s Secret Adds Chat to PINK Nation App To Target Millennials
Victoria’s Secret has become first brand to integrate chat features from ephemeral messaging start-up Frankly into its PINK Nation app, which will allow...
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4 Tips on Crafting PPC Ads That Convert Like Crazy
There's no magic bullet to ads that convert like crazy; you have to get each of the moving parts working together. When you do, though, the payoff is higher...
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Simplicity: Simply The Most Important Characteristic Of Brands Today
A new study by Siegel+Gale has put forward that there is a single characteristic that unites, and has come to define the best performing consumer facing brands...
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Brands Consumers Love: Dove, Friskies Top Hootsuite’s Inaugural ‘Love List’
Social media management platform Hootsuite has debuted its Love List, a monthly report that measures how consumers react to brands on social by examining the...
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