100+ Black Friday, Cyber Monday & Holiday Shopping Season 2014 Statistics
The holiday shopping season kicked off last year with a Black Friday (November 29) that saw digital consumers set a new retail spending record: $1.512 billion, according to comScore. Here...
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Verizon’s Connection Day Gives Thanks, Free Stuff To Mobile Users
Verizon Wireless has dubbed November 26 “Connection Day” and is offering mobile users – regardless of carrier – what it calls “the chance to connect with everything they love in...
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6 Content Marketing Lessons From The Trenches
Content marketing is all about delivering the right content, with the right message, to the right consumer, at the right time. A brand's content can help...
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Mobile Healthcare: Consumers Ready For New Technologies
Healthcare as an industry has undergone a great deal of change with the onset of digital technology. Increasingly it is the personalization of dedicated health...
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Social Media Marketing Trends 2015: Insights & Predictions From 19 Experts
While social media is constantly evolving, one thing remains unchanged as 2015 approaches: at its core, social media is all about having a two-way...
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7 Ways Content Pillars Make Brands More Effective
Content pillars force us to take what we learn in the content mapping/discovery process and apply it to the customer journey and sales funnel. In the content...
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Jaguar, Volvo Tap Google Products To Woo Young, Tech-Savvy Consumers
Following campaigns like Nissan’s Detour and Lincoln’s Dream Ride, which sought to create more immersive digital experiences for consumers, additional...
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8 YouTube Video SEO Tips To Optimize Your Content, Playlists & Channel
YouTube is the world’s second-largest search engine, but 100 hours of video are uploaded to YouTube every minute. So how can you ensure that when people are...
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Using Branded How-To Videos To Meet Consumer Needs
Consumer willingness to consume more video content, according to a study from Levels Beyond, is increasing. However, the same report showed that 75 percent of...
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