Why Shareability Is Key To Successful Consumer Content Marketing
Reaching consumers with your message is one thing. Persuading them to share it is quite another. As more and more content vies for the attention of the consumer, creating content that has a...
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VIP’s E‑Cig Advertising Just Isn’t Sexy for Consumers
Smoking products haven't been advertised in the UK for some time due to legislative restrictions. However, a recent lift on advertising standards has meant an advertisement for electronic...
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American Express Hopes Taylor Swift App Turns Fans Into Future Cardmembers
American Express has extended a program that originated as a series of live digital experiences to mobile in partnership with music industry darling Taylor...
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Performance Marketing: 4 Key Metrics For Brands
While there are many data points that brands can track, there are four key performance marketing metrics that are essential in determining how campaigns are...
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The Silver Screen On YouTube: Interactive Video Marketing The Hollywood Way
New campaigns from film studios to promote their movies on YouTube and via interactive content is showing marketers from all industries, how to engage fans...
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Creating A Well-Defined Travel Content Marketing Strategy
As online marketing evolves, marketing campaigns tend to focus more on what Google wants rather than on what people need. For travel brands to continue being...
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Mobile Marketing Trends 2015: Top Mobile Predictions from 11 Experts
After perhaps a somewhat awkward adolescence, the mobile industry is growing up as it heads into 2015. Mobile is not just geofencing anymore, but rather...
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Should The #CosbyMeme Social Media Disaster Worry Brands?
Corporate America got another great case study this week in how not to drum up post-scandal goodwill on social media thanks to a huge blunder by the marketing...
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Stride Rite RiteFit App Helps Parents Find The Right Shoe Size To Buy
Children’s shoe brand Stride Rite wants to make parents’ lives easier with an iPad app that will determine the size of their kids’ feet by simply taking...
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