Cause Marketing: 3 Best Practices For Brands Supporting Good Causes
Lately, a number of brands have announced partnerships with charitable organizations and it’s no wonder: Research abounds (e.g., this study) demonstrating that social good is important...
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6 Keys To Create Perfect Marketing Personas
Marketing personas are the best way to ensure you create content your users actually want to read, but just talking to your customers won’t get you what you need. Getting the perfect...
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Mobile Optimization Plays Key Role in 80% of Consumer Purchase Journeys
As expected, mobile advertising and commerce has experienced another strong year of growth and increased revenues. It's a topic that has been well covered in...
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Develop A YouTube Programming Strategy And Schedule Content For A Year
The days when YouTube was exclusively a place for one-hit viral videos are gone. So, senior marketers who are interested in building successful channels on...
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Marketing To Gamers On Video Game Consoles: Can Brands Play?
In the immortal words of music industry darling Taylor Swift, “the players gonna play, play, play, play, play.” She probably wasn’t talking about the...
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Bringing Customer Value To Organic Search
With organic search continuing to be a large part of many digital marketing strategies, customer-centric marketing principles have never been more important....
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Pinterest Marketing: 3 Opportunities To Grow Visibility, Engagement, Sales
Winter is coming. And one of the channels brands will be looking to leverage to raise awareness over the holiday shopping season will be social shopping....
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Slate Cosmetics Lets Consumers Upload A Photo, Sample Digital Makeup
Today, brands have every opportunity to launch innovative campaigns that utilize the best of modern technology to enhance user experiences. 2014 has seen the...
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6 Ways Brands Can Find Instagram Success
Eighty-six percent of the top global brands (as ranked by Interbrand) now have Instagram accounts, with marketers looking to reach some 200 million monthly active users on the site, according to the...
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