Google Penguin 3.0: 5 Things CMOs Need To Know
You want to be there in those moments when potential customers are looking for you in Google's search results. But whenever Google launches or updates an algorithm, it's quite possible your...
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Pin & Win: Why Brands Should Invest In A Pinterest Strategy
If you’re a retail brand seeking to boost your social media presence and online relevance, you need to optimize your sites for Pinterest users, invest in your own boards, and learn how to...
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Fat Girl Fails: When Marketing To Women, Don’t Be Tone-Deaf
Women’s issues are making big headlines and generating huge viewership numbers. But recent fails from Walmart and Subway – even if no malice was intended...
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6 People To Interview Before You Create A Content Map
Content mapping can help provide structure and direction to the paid, owned, earned, CRM and other marketing teams that's often missing at the beginning of a...
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Content & Commerce: 3 Ways Brands Can Boost Revenues, Conversions
New research from L2 Inc and Demandware has provided an in-depth exploration of the relationship between content marketing and ecommerce for 80 global brands....
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Paid Search Trends 2015: Top PPC Predictions From 18 Experts
What paid search trends should we expect to see emerge in 2015? What areas should you focus on in 2015 to get the right ads in front of the right consumers and...
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8 Tips to Optimize Your 2015 Email Marketing Strategy
In one of the most comprehensive studies of email metrics to date, email marketing service provider MailerMailer has analyzed data from more than 62,000...
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10 Fundamentals Of Creating Videos That Change Hearts, Minds, Actions
One key to success on YouTube is in finding a formula that works for your brand. How can you create video content that people will love and start generating...
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Hyundai Targets Car Shoppers On Vine With #HyundaiHank Stop-Motion Adventures
In the past year, Vine has made the transition from a platform with the primary purpose of merely entertaining users, to one that advertisers are now actively...
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