Thomas Cook Concept Stores Bring Digital Innovation To The High Street
Thomas Cook has opened 11 new Cruise Concept Stores, revitalizing the brand's retail experience, and bringing together the latest innovations in the company's ongoing digital...
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Top Halloween Digital Marketing Campaigns of 2014: Brands Treat Consumers to Videos Galore
Halloween 2014 is not only the Halloween of the sexy Ebola costume, it is also the Halloween of branded video with parodies (particularly of "The Shining") and pranks aplenty as marketers...
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Google Fights Piracy, But Users May Ultimately Lose
If it isn't requests from the EUs controversial "right to be forgotten" ruling, then it's algorithm updates targeting content piracy. Last week we saw the...
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6 Marketing Lessons From Taco Bell On Maintaining Perpetual Cool
Taco Bell’s much-talked-about new app and promotion strategy has garnered quite a bit of attention for a brand that seems to have an uncanny knack for...
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Homing In On Every Search-Led Travel Buying Cycle Touchpoint
Today's travelers enjoy more choice than ever, with numerous ways to search for and book their journeys. How do you do the best possible job of catering...
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Which Retargeted Ads Perform Best With Consumers?
There has always been a fine line between running a successful retargeting campaign and one that annoys, or even angers, consumers with overuse of intrusive...
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Combine Personas With These 4 Personality Types To Better Target Customers
Many companies have developed personas, yet only a few use them effectively. It's relatively easy to throw together a set of customer characteristics and call...
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Email Is Critical To Successful Cross-Channel Marketing
Cross-channel marketing has room for improvement. That’s according to a recent study from Experian and Forrester, which also says marketers must have...
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Consumers Have High Expectations Of Brands – Are You Meeting Them?
As businesses, consumer markets, and technology platforms, around the world become more connected, and with retailers expanding the scale and potential of...
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