Seasonal marketing is a great opportunity for brands, and one that is growing every year. Increased use of mobile devices, and an uplift in the use and...

For many marketers, Twitter is identifiable as one of the most important social media platforms on which brands can build connections with consumers. With the number of brand followers growing 43 percent in 2013, the...

Multinational conglomerate General Electric, or GE, makes for an interesting case study in digital marketing. On the one hand, it is an instantly recognizable...

It’s easy for brands to upset consumers by inundating them with location-based offers. And once they opt out, it’s highly unlikely they’ll opt back in...

The customer journey is comprised of a thousand moments. Brands can have an impact on all these different moments that matter. Here’s how brands such as...

Everyone shops for groceries. It's unique as a market in that the target market encompasses people from all kinds of demographics and social strata. It also...

Real-time marketing gets a bad rep in the press, but one Advertising Week panelist said audiences love it and engage with real-time content when it is done...