A compelling new report 'Debunking the Millennial Myth' published by media communications agency, Initiative, has helped to define mood, opinions, and outlook...

Marriott has created a 4D experience that takes participants to Hawaii and London and, the brand says, “[redefines] the future of travel.” It’s a unique...

By promoting the most relevant and engaging content with more refined targeting techniques and optimizing using insights about your audience, you can help...

People want content. Consumers want content. They’re more than willing to read branded content and interact with brands that publish and share content which is meaningful to them. The trick for brands is finding out...

Loyalty can be hugely valuable asset to a brand. The ability to inspire long-term engagement and purchases from customers is just as important as the awareness...

Has your brand or its CEO ever been the target of mean-spirited and scurrilous attacks? If not, it could happen at any time. It happened to Elixir...

Providing an exceptional user experience is a top priority for many brands, and especially so for news and media publishers. ESPN's new website redesign shows...