Mobile Ecommerce Forecast To Hit $84B In 2014
Ecommerce is growing fast and mobile devices are fuelling that growth. How can brands better understand their consumers and the way they are seeking out products and evaluating...
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Data-Driven Social Posts Deliver 91% Greater Reach, 25% Greater Engagement [Study]
Social media marketing can play an important part in many brands' consumer purchase funnels. How can brands utilize data to direct and optimize their social media marketing...
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Data-Driven Social Posts Deliver 91% Greater Reach, 25% Greater Engagement
Social media marketing can play an important part in many brands' consumer purchase funnels. How can brands utilize data to direct and optimize their social...
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4 Ways Insurance Brands Build Top-of-Mind Awareness [Study]
Insurance is a hugely competitive market in the US. With customers looking to seek out the best deal and potentially switch providers, it's imperative that...
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Consumers Less Likely to Open Emails on Mobile Devices, Average Order Value Drops [Study]
Nowadays, many consumers receive and read their emails on mobile devices. The challenge is for brands and business to optimize their email marketing campaigns...
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SAP’s CMO Shares 7 Ways Brands Can Create Powerful Connections
Jonathan Becher, CMO of international software provider SAP, recently revealed seven key takeaways for brands that want to create powerful connections with...
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75% of Brands Don’t Meet Consumer Desire for Video
There is an increasing amount of evidence that consumers expect and look to videos as a source of fulfilling informational needs as they are considering their...
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Top Retail Brands Now Invest More on Product Listing Ads Than Text Ads
Product Listing Ads are a growing trends, and for many brands, essential to get them in the mix when consumers are in the consideration stage of the purchase...
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Facebook Ad Clicks Surge During Back to School, Holiday Seasons [Study]
A big question for many brands is how they can be leveraging the popularity of social media to engage consumers in the purchase funnel. A new study from...
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