Pokemon Go Catches All the Headlines (w/c 18th July)
Here's the weeks digital news in 2 minutes! 'Pokemadness' Unless you've been living in a hole, with your head in another deeper hole within said hole, you'll have seen the...
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What Makes a Great SEO Strategy?
Strategy is one of those words many of us use often, but few use correctly. The term can often be used too broadly, so what does having a good strategy really mean? What is the...
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13 Search Marketers on Optimizing for Implicit Search
Implicit search, in which factors like location, device and search history influence results even if they are not explicitly included in a query, could bring...
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Is the world ready for Visual Search?
While voice may be the latest search darling, there’s another form of search – visual – that has garnered recent attention from the likes of Pinterest, Blippar and Google. But are consumers ready for it? Are...
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Tech Companies Are Not The Only Ones Driving Innovation
When was the last time you saw a retailer, financial service provider or travel company do anything particularly clever? Or new? There’s an argument to be...
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What can TS Eliot’s ‘The Waste Land’ teach us about SEO and Content Marketing?
What can we learn about SEO and content marketing from the most famous poet of the 20th century? Pete Martin ponders what it means for the future of brand...
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Why We Need to Stop Reporting on Sitewide KPIs
With the rise of digital analytics, KPIs have been a focus for marketers and unfortunately it is common for metrics to be reported up the chain to the board...
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What is Fad Marketing? (And How to Avoid It)
You’ve probably heard of a 'fad diet'. The ones that promise fast results without doing more exercise. (I certainly know a few in my family that always...
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