Research has shown that a major­i­ty of con­sumers place great trust in the results they see in Google and oth­er search engines. Con­sid­er­ing that many con­sumers begin their shop­ping jour­ney on search engines, and con­tin­ue using search engines through­out the deci­sion jour­ney, a search engine opti­miza­tion (SEO) strat­e­gy is essen­tial. It’s crit­i­cal to make sure that your brand or busi­ness is found at the moments when con­sumers are search­ing for the things you sell or know lots about.

We here at Momen­tol­ogy are proud to announce the arrival of SEO Now 2015. Cre­at­ed in part­ner­ship with Linkdex, the new ebook will give you a com­plete view of why organ­ic search vis­i­bil­i­ty is so impor­tant to busi­ness­es and brands in 2015.

SEO Now 2015 brings togeth­er experts opin­ions and knowl­edge and helps any CMO, senior mar­keter, or any­one involved with any search activ­i­ty, gain an edge in their SEO plan­ning. It pin­points exact­ly where to start and what areas you should cov­er on the chan­nel, which offers the high­est ROI.

More than just an explo­ration of the state of SEO, SEO Now 2015 tries to help rede­fine and mod­ern­ize the mean­ing of the dis­ci­pline, with unique insights from 24 indus­try thought-lead­ers, includ­ing Eric Enge, Julie Joyce, Gian­lu­ca Fiorel­li, Bill Slaws­ki, Aley­da Solis, Pad­dy Moogan, and Mike Gre­han. Top­ics cov­ered include:

• Organ­ic search strat­e­gy
• Inter­na­tion­al SEO strat­e­gy
• Ana­lyt­ics
• Tech­ni­cal SEO (Gen­er­al, News, Trav­el, Ecom­merce, Finance, Health Care)
• Con­tent strat­e­gy
• Link build­ing
• Con­ver­sion rate opti­miza­tion
• Organ­ic search busi­ness and mar­ket­ing intel­li­gence
• SEO report­ing.

SEO today is mul­ti­fac­eted. SEO is part of all things mar­ket­ing, and all things mar­ket­ing are part of SEO.

At the heart of it all, SEO now is con­sumer-cen­tric. Users will deter­mine whether you suc­ceed or fail. Brands and busi­ness­es must learn to con­sid­er what the user wants and needs first, and then devel­op strate­gies to be vis­i­ble and per­sua­sive at those cru­cial moments when a con­sumer is search­ing for a prod­uct, ser­vice, or infor­ma­tion.

Get­ting an under­stand­ing of the cus­tomer jour­ney is vital. And that is what SEO Now 2015 will help you do.